With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Separate entity for publishing business of Kasturi & Sons Ltd to increase focus on publishing business; no plan to bring in external investors, says firm.
Data from Tamil Naduindicates that NEET favours likely CBSE students. CBSE students took every third seat available in government medical colleges in the state.
MRF test drives a new, more luxurious, brand.
PNB officials entered into a criminal conspiracy with 19 accused companies, the FIR alleges.
Not many have seen the Kerala in which coconut trees are sparse but waterfalls, lush valleys, and deep forests are abundant.
Why did ISRO's workhorse Polar Satellite Launch Vehicle rocket fail during its 41st flight?
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
'I wish him well in whatever he does and I will do so if he enters politics too.'
Leyland expects the digital drive to help tap its in-house strength as well as segments such as passenger cars and two-wheelers.
India-made garments have the largest pie in US imports in H1
Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.
The strike call is over privatisation, mergers, and also due to write-off of corporate NPAs, criminalisation of willful default
Chaayos, Chai Point target the millennial. Tea retail brands are personalising the brew and the experience; hoping to carve a distinct identity for their labels.
Kalanithi Maran claims deal with Ajay Singh is dead; SpiceJet spokesperson says Maran's claims are baseless and false
Maharashtra raises vehicle registration fee, Tamil Nadu ups entertainment tax
Total investments in the first six months of 2017 was a record $11.34 billion
Ironically, West Bengal, which has been seeking a postponement of the GST roll-out, has fared better among most other states.
Though the intent has been hailed as good for the economy, teething problems remain with a five-rate structure for various goods and services
For a brand that is still heavily reliant on traditional brick-and-mortar channels, airports are its new malls, drawing in young travelling professionals and encouraging impulse purchases.
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